PPC and Google Ads: A Comprehensive Guide

PPC and Google Ads: A Comprehensive Guide

Explore effective social media marketing tactics for 2023 to enhance your brand's visibility and engagement.

August 18, 2025

# min

Jules Brown

September 17, 2025

Jules is the founder of Scalerrs and has spent half a decade in SEO and SaaS marketing. He has also worked with some leading SaaS companies such as Qwilr, Default, Korona POS and others helping them turn SEO into reliable acquisition channels.

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Key Takeaways

SEO success starts with strategy – Align SEO efforts with your GTM motion, set expectations with leadership, and determine the channel’s ROI.
‍Technical SEO is foundational – Set up analytics tools, optimize site structure, and fix common indexing and speed issues.
‍User experience (UX) impacts rankings – Ensure seamless navigation, mobile-friendliness, and a logical buyer journey.‍
Content drives demand and conversions – Prioritize BOFU content, optimize for search intent, and internally link strategically.‍
Backlinks fuel authority – Secure high-impact links through guest posts, digital PR, and product-led link-building strategies.‍
Track, iterate, and improve – Measure SEO’s impact on pipeline revenue, conversions, and keyword growth to refine your strategy.

Understanding PPC Advertising

Pay-Per-Click (PPC) advertising is a powerful tool for driving traffic to your website. This guide will help you navigate the world of PPC and Google Ads.There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

Setting Up Your Campaign

Start by defining your goals and target audience. Choose relevant keywords and create compelling ad copy that encourages clicks.There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text.

Analyzing Performance

Regularly analyze your campaign's performance. Use metrics like click-through rates and conversion rates to optimize your ads. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

With the right approach, PPC can yield significant returns on investment.

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Leveraging Social Media

Optimize each page to rank higher and drive relevant traffic Fix missing or duplicate meta titles and descriptions. Ensure each page has unique and compelling metadata.
Check for broken internal links Fix any dead links to maintain smooth navigation.
Optimize URLs Keep them short and include target keywords.
Use internal linking strategically Link from high-authority pages to key target pages.
Ensure proper heading structure Only one H1 per page; use H2s and H3s to organize content.
Avoid keyword cannibalization Make sure different pages aren’t competing for the same keywords.

By implementing these tactics, you can enhance your social media presence and drive traffic to your website.

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Money Pages SEO

Social media marketing is essential for brand visibility in today's digital landscape. This article discusses effective tactics for social media marketing in 2023.

Creating Shareable Content Focus on creating content that resonates with your audience and encourages sharing. Use engaging visuals and compelling headlines.
Engagement is Key Interact with your followers regularly. Respond to comments and messages to build a loyal community around your brand.
Creating Shareable Content Focus on creating content that resonates with your audience and encourages sharing. Use engaging visuals and compelling headlines.
Engagement is Key Interact with your followers regularly. Respond to comments and messages to build a loyal community around your brand.

By implementing these tactics, you can enhance your social media presence and drive traffic to your website.

‍

On-Page SEO

Social media marketing is essential for brand visibility in today's digital landscape. This article discusses effective tactics for social media marketing in 2023.

Creating Shareable Content All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.
Engagement is Key All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.
Creating Shareable Content All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

By implementing these tactics, you can enhance your social media presence and drive traffic to your website.

‍

SEO Page

Social media marketing is essential for brand visibility in today's digital landscape. This article discusses effective tactics for social media marketing in 2023.

Creating Shareable Content All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.
Engagement is Key All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.
Creating Shareable Content All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

By implementing these tactics, you can enhance your social media presence and drive traffic to your website.

‍

On-Page

Social media marketing is essential for brand visibility in today's digital landscape. This article discusses effective tactics for social media marketing in 2023.

Creating Shareable Content All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.
Engagement is Key All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.
Creating Shareable Content All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

By implementing these tactics, you can enhance your social media presence and drive traffic to your website.

‍

On SEO

Optimize each page to rank higher and drive relevant traffic Fix missing or duplicate meta titles and descriptions. Ensure each page has unique and compelling metadata.
Check for broken internal links Fix any dead links to maintain smooth navigation.
Optimize URLs Keep them short and include target keywords.
Use internal linking strategically Link from high-authority pages to key target pages.
Ensure proper heading structure Only one H1 per page; use H2s and H3s to organize content.
Avoid keyword cannibalization Make sure different pages aren’t competing for the same keywords.

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Leveraging Media

Optimize each page to rank higher and drive relevant traffic Fix missing or duplicate meta titles and descriptions. Ensure each page has unique and compelling metadata.
Check for broken internal links Fix any dead links to maintain smooth navigation.
Optimize URLs Keep them short and include target keywords.
Use internal linking strategically Link from high-authority pages to key target pages.
Ensure proper heading structure Only one H1 per page; use H2s and H3s to organize content.
Avoid keyword cannibalization Make sure different pages aren’t competing for the same keywords.

Conclusion

Implement the essentials first – Set up tracking, fix technical issues, and optimize key pages.
‍Prioritize high-impact opportunities – Focus on BOFU content, internal linking, and CRO tactics that drive conversions.
‍Leverage backlinks strategically – Secure high-authority links to strengthen rankings and domain authority.
‍Continuously monitor and refine – Track rankings, organic conversions, and SEO-driven revenue to adjust your strategy.
‍Need expert help? – A SaaS SEO agency can fast-track results and ensure your strategy aligns with revenue goals.
Implement the essentials first – Set up tracking, fix technical issues, and optimize key pages.
‍Prioritize high-impact opportunities – Focus on BOFU content, internal linking, and CRO tactics that drive conversions.
‍Leverage backlinks strategically – Secure high-authority links to strengthen rankings and domain authority.
‍Continuously monitor and refine – Track rankings, organic conversions, and SEO-driven revenue to adjust your strategy.
‍Need expert help? – A SaaS SEO agency can fast-track results and ensure your strategy aligns with revenue goals.