Awaio is a unified workplace management platform that helps medium and large enterprises manage office resources, parking spaces, desk booking, room scheduling, and access control. All in one simple app.
Industry
B2B SaaS / Workplace Management
HQ Location
Sweden
Services provided
Bottom-Funnel SEO, Content Strategy, Link Building, GEO
Engagement
December 2024 – Present
Challenges
Awaio has a unique and differentiated product in the market, but customer acquisition relied almost entirely on personal connections and outbound sales. It worked, but it was inconsistent and impossible to scale. Every new conversation depended on someone knowing someone.
They hadn't been idle on the marketing side. ABM and paid social had both been tried and neither produced any commercial impact worth talking about. No consistent pipeline, repeatable motion, or a clear path to changing that.
Meanwhile, their ideal buyers were searching every day. Comparing workplace management tools, evaluating desk booking software, looking to consolidate fragmented systems into one platform. When they came to Exceed in December 2024, Awaio was ranking for 88 keywords, generating 386 monthly clicks, and had zero bottom-funnel keyword visibility. The organic channel that could have been intercepting those buyers didn't exist yet.
Growth summary
We started by mapping every search query Awaio's buyers used when actively evaluating solutions. Not informational searches. Buying searches. Queries like "best desk booking software," "Skedda alternatives," and "office space management software" signal that someone is already comparing options and ready to decide. That's where we focused first.
From there, we built decision-stage content targeting the highest-intent, lowest-competition keywords in the workplace management category. Every piece was grounded in the real pain their buyers felt: managing disconnected tools, hardware dependency, admin overload. All mirroring the exact language their prospects used.
We backed the content with deliberate authority building. Placements in industry-relevant publications with DA 40+ grew their referring domains from 71 to 207, giving Google the trust signals it needed to rank a relatively new domain competitively.
We also set up clean attribution from day one, tracking organic clicks, impressions, and form submissions so Awaio always knew exactly how many demos were coming from organic. Every board conversation had a clear answer.
In under 18 months:
→ Monthly organic clicks grew from 386 to 2,549
→ Bottom-funnel keywords went from 0 to 564
→ AI referral sessions grew from 6 to 84 per month
→ Organic search generated 162 demo form submissions and 59 contact requests (221 SQLs in total)
Best-ranking
Featured articles
Best Meeting Room Booking Software
Organic keywords
380
Traffic Value
$5,400
Page 1 for main KW
Meeting Room Technology
Organic keywords
904
Traffic Value
$3,400
Position 1 for main KW
Best parking management software
Organic keywords
210
Traffic Value
$2,000
Page 1 for main KW
Niclas Eglinger
Co-founder & COO, Awaio
Ready to turn organic search into your most reliable growth channel?
Let's talk
No commitment · 30-day rolling contracts · Founder-led
Revenue-first SEO
More client success stories
Founded 2023
Málaga & Stockholm
100+
Successful SEO campaigns for SaaS businesses
Frequently asked
Questions we get on most discovery calls.
Do you really not require a minimum contract?
Yes — 30-day rolling, always. You can leave with one month's notice. Most clients stay considerably longer, but that's their choice based on results, not a contractual obligation.
How quickly will we see results?
It depends on your domain authority and competitive landscape. BOFU content targeting low-competition buyer keywords can rank within weeks. We'll give you an honest projection in the audit based on your specific situation.
Who actually does the work — founders or a team?
Both. Josef and Eddie lead strategy and quality review across every engagement. We have a team of specialist strategists, writers, and a dedicated link builder — but nothing goes out without founder sign-off.
Is GEO / AI search visibility included, or an add-on?
Included in every engagement — not an upsell. We structure all content to earn AI citations, run GEO citation outreach alongside link building, and track AI-referred traffic as a distinct channel in monthly reports. You don't pay extra for AI visibility because our content strategy already produces it.
How do you measure success?
Monthly pipeline reports covering: demo requests by channel, SQLs, pipeline value, organic CAC vs. paid, and close rate for organic leads. Traffic and rankings appear as context — not as primary KPIs.
What do you need from us to get started?
Access to your sales team for research interviews, GSC and GA4 read access, and Gong calls or equivalent if available. We front-load research so we're not guessing about your buyers.
