Yogaia is an online yoga and wellness platform offering live and on-demand classes with real-time instructor feedback. Built for users who want interactive, accessible wellness anywhere.
Industry
B2C SaaS / Wellness
HQ Location
Finland
Services provided
Bottom-Funnel SEO, Content Strategy, Link Building
Engagement
June 2024 – February 2026
Challenges
Yogaia had a strong product but almost no organic presence in their highest-potential markets: the US, UK, and Australia. The traffic they were generating wasn't converting into new product users. Content efforts had been scattered, broad, and disconnected from buying signals.
On the technical side, Google was crawling thousands of irrelevant URLs, old subdomains, legacy pages, and test environments, despite the site having fewer than 50 live pages. Crawl budget was being wasted, and relevance was diluted across the board.
At the start of the engagement, Yogaia drove roughly 2,265 monthly visits, had 750 ranking keywords, but it wasn’t converting into high-quality product signups.
They needed a partner to help them built search visibility around high-intent topics that drive qualified traffic that converts to commercial opportunities.
Growth summary
We started by fixing the technical foundation before writing a single piece of content.
The existing robots.txt was overhauled to cut thousands of junk URLs, redirecting Google's crawl budget toward the pages that actually mattered. Unglamorous work, but without it even the best content struggles to rank.
From there, we built the content strategy around buying intent.
Rather than chasing broad, high-volume topics, we mapped the exact searches Yogaia's buyers made when ready to act, category comparisons, best-of listicles, and use-case content tied to very specific problems. The entire content strategy was based on interviews with Yogaia’s team and their best customers.
We wanted to understand the exact profile that drove the most value to the business, and built the entire strategy around attracting that exact audience.
We identified the highest-intent, lowest-competition keywords in Yogaia's category and built content that showed up at the moment of decision. Pieces like "best chair yoga apps," "best online yoga classes," and "best yoga apps for seniors" now rank #1 for their primary keywords, pulling in buyers who are actively comparing solutions and choosing.
We backed the content with targeted link building. Product placements in trusted publications, niche-relevant backlinks, and community engagement, giving Google and real buyers the authority signals they needed.
Over 20 months:
→ Monthly organic traffic grew from 2,265 to 16,159
→ Organic product signups increased by 150%
→ Yogaia went from zero AI referral traffic to 256 monthly sessions directly from LLMs
→ Top-3 category keyword rankings grew from 14 to 305.
SEO was transformed into Yogaia’s strongest growth channels, consistently attracting and converting the exact audience they were looking for.
Best-ranking
Featured articles
Best Chair Yoga Apps
Organic keywords
233
Traffic Value
$1,200
Main KW Ranking: #1
Best Online Yoga Classes
Organic keywords
641
Traffic Value
$2,500
Main KW Ranking: #1
Best Yoga Apps for Beginners
Organic keywords
160
Traffic Value
$1,500
Main KW Ranking: #2
Best Yoga Apps for Seniors
Organic keywords
140
Traffic Value
$1,700
Main KW Ranking: #1
Ready to turn organic search into your most reliable growth channel?
Let's talk
No commitment · 30-day rolling contracts · Founder-led
Revenue-first SEO
More client success stories
Founded 2023
Málaga & Stockholm
100+
Successful SEO campaigns for SaaS businesses
Frequently asked
Questions we get on most discovery calls.
Do you really not require a minimum contract?
Yes — 30-day rolling, always. You can leave with one month's notice. Most clients stay considerably longer, but that's their choice based on results, not a contractual obligation.
How quickly will we see results?
It depends on your domain authority and competitive landscape. BOFU content targeting low-competition buyer keywords can rank within weeks. We'll give you an honest projection in the audit based on your specific situation.
Who actually does the work — founders or a team?
Both. Josef and Eddie lead strategy and quality review across every engagement. We have a team of specialist strategists, writers, and a dedicated link builder — but nothing goes out without founder sign-off.
Is GEO / AI search visibility included, or an add-on?
Included in every engagement — not an upsell. We structure all content to earn AI citations, run GEO citation outreach alongside link building, and track AI-referred traffic as a distinct channel in monthly reports. You don't pay extra for AI visibility because our content strategy already produces it.
How do you measure success?
Monthly pipeline reports covering: demo requests by channel, SQLs, pipeline value, organic CAC vs. paid, and close rate for organic leads. Traffic and rankings appear as context — not as primary KPIs.
What do you need from us to get started?
Access to your sales team for research interviews, GSC and GA4 read access, and Gong calls or equivalent if available. We front-load research so we're not guessing about your buyers.
