Buildbite is an AI-powered field management platform for contractors and field service teams — combining time tracking, task management, job documentation, and client communication in one mobile-first app. Trusted by 2,000+ companies, at under €10 per user per month.
Industry
Construction Tech / Field Management SaaS
HQ Location
Sweden
Services provided
Bottom-Funnel SEO, Content Strategy, Link Building, GEO
Engagement
November 2023 – Present
Challenges
When Buildbite came to Exceed in November 2023, they were early in their journey. Still finding product-market fit, with a lean team and almost no organic presence. They were generating 421 monthly sessions, ranking for 23 keywords, and had zero inbound pipeline from search.
The product was born out of the founders' own construction company, which meant early customers came almost entirely through industry connections in the Nordics. It was a natural starting point, but it had a hard ceiling. Their biggest addressable markets were the US and UK, and they had no system to meaningfully engage contractors and field service teams in those regions.
The opportunity was clear. Contractors and field service teams in the US and UK were searching every day for tools to manage jobs, track time, and replace the chaos of WhatsApp and spreadsheets. Buildbite had the product. They just needed to show up when those buyers were looking.
Growth summary
We built Buildbite's entire organic channel from the ground up, strategy, content, authority, and attribution. All starting with zero.
The first step was understanding exactly who Buildbite's best-fit customers were and how they searched. The specific searches tradespeople, contractors, and field managers made when they were fed up with their current way of working and actively looking for a solution. Job management tools for tradesmen. Real estate development software. Construction mobile apps. Searches with genuine commercial intent behind them.
From there, we built a content engine focused entirely on the bottom of the funnel.
Every piece targeted buyers already in evaluation mode. Target people comparing tools, looking for alternatives, searching for software built for their specific trade or use case. We avoided broad industry topics that attract traffic without pipeline and focused on the searches that actually convert.
We built domain authority in parallel. Targeted link building and brand placements in construction and field service publications gave Google the trust signals it needed to rank a brand-new domain against established competitors. As authority grew, so did our ability to compete for higher-volume, higher-intent keywords.
What made Buildbite's case unique was the timing. We were building the SEO channel while they were still finding product-market fit. The inbound demand generated through organic search — sales conversations, trials, and new customers — gave Buildbite real signal on who their best buyers were and what they cared about. SEO didn't just drive pipeline. It accelerated the path to PMF.
Over roughly two years, we built out a full SEO programme with strong commercial focus:
→ monthly organic sessions grew from 421 to 3,333,
→ bottom-funnel keywords grew from 18 to 1,135
→ AI referral sessions grew from zero to 140 per month
→ SEO had generated €350K+ in self-serve pipeline (with ACV below €1,000)
Best-ranking
Featured articles
Job Management Software for Tradesmen
Organic keywords
304
Traffic Value
$1,200
Main KW Ranking: #1
Best Real Estate Development Software
Organic keywords
153
Traffic Value
$3,900
Main KW Ranking: #1
Construction Mobile Apps
Organic keywords
370
Traffic Value
$1,300
Main KW Ranking: #2
Ready to turn organic search into your most reliable growth channel?
Let's talk
No commitment · 30-day rolling contracts · Founder-led
Revenue-first SEO
More client success stories
Founded 2023
Málaga & Stockholm
100+
Successful SEO campaigns for SaaS businesses
Frequently asked
Questions we get on most discovery calls.
Do you really not require a minimum contract?
Yes — 30-day rolling, always. You can leave with one month's notice. Most clients stay considerably longer, but that's their choice based on results, not a contractual obligation.
How quickly will we see results?
It depends on your domain authority and competitive landscape. BOFU content targeting low-competition buyer keywords can rank within weeks. We'll give you an honest projection in the audit based on your specific situation.
Who actually does the work — founders or a team?
Both. Josef and Eddie lead strategy and quality review across every engagement. We have a team of specialist strategists, writers, and a dedicated link builder — but nothing goes out without founder sign-off.
Is GEO / AI search visibility included, or an add-on?
Included in every engagement — not an upsell. We structure all content to earn AI citations, run GEO citation outreach alongside link building, and track AI-referred traffic as a distinct channel in monthly reports. You don't pay extra for AI visibility because our content strategy already produces it.
How do you measure success?
Monthly pipeline reports covering: demo requests by channel, SQLs, pipeline value, organic CAC vs. paid, and close rate for organic leads. Traffic and rankings appear as context — not as primary KPIs.
What do you need from us to get started?
Access to your sales team for research interviews, GSC and GA4 read access, and Gong calls or equivalent if available. We front-load research so we're not guessing about your buyers.
