Crono is an agentic sales engine for B2B sales teams. Combining lead sourcing, enrichment, multichannel outreach, and AI agents into a single execution layer where sales teams and AI work side by side to find leads, close deals, and grow faster. Trusted by 300+ companies worldwide.
Industry
Sales Tech / B2B SaaS
HQ Location
London, UK
Services provided
Bottom-Funnel SEO, Content Strategy, Link Building, GEO
Engagement
December 2024 – Present
Challenges
Crono had a strong outbound motion but almost no organic inbound. When they came to Exceed in December 2024, they were generating 1,260 monthly clicks, ranking for 125 keywords. Most of the traffic came through branded searches, or very informational queries at the top of the funnel.
Their sales team created pipeline through outbound, but the moment outbound slowed, pipeline dried up. There was no organic, compounding marketing channel to balance it out.
However, the main challenge was that buyers couldn’t find Crono when they were actively searching for a solution.
The opportunity was great, as B2B sales teams were searching for tools like Crono every day, comparing alternatives to competitors, looking for social selling tools, evaluating AI-powered prospecting platforms. Crono just wasn't showing up for any of it.
Growth summary
We started by mapping the exact searches Crono's buyers made when actively evaluating sales tools. Not broad educational content about B2B sales. Buying searches, the kind that signal someone is already comparing options and ready to decide.
That meant targeting three keyword clusters from day one:
→ Competitor alternative pages for buyers evaluating tools like Outreach and Apollo
→ Category comparisons for searches like "best social selling tools" and "AI tools for sales prospecting"
→ Pain-point content addressing the specific frustrations Crono's ICP felt, such as fragmented sales stacks, manual prospecting work, and low outbound reply rates
Every piece was designed to intercept buyers at the moment of decision.
We built Crono's authority and AI presence at the same time. Brand placements in trusted sales and GTM publications gave Google the signals it needed to rank a relatively new domain for competitive keywords. Those same placements built the third-party validation LLMs draw from when recommending sales tools, and as buyers increasingly turn to ChatGPT and Perplexity to find software, that presence compounds over time.
Throughout the engagement:
→ Bottom-funnel keywords grew from 29 to 355.
→ AI referral sessions grew from 5 to 61 per month.
→ Crono went from zero AI Overview mentions to 66.
→ Organic search generated 254 demo form submissions and continues to compound month over month.
Best-ranking
Featured articles
AI Tools for Sales Prospecting
Traffic Value
$2,100
Main KW Ranking: #1
7 Best Social Selling Tools for B2B Sales Teams
Traffic Value
$1,500
Main KW Ranking: #1
Outreach Alternatives
Traffic Value
$1,200
Main KW Ranking: #3 + AI Overview
Ready to turn organic search into your most reliable growth channel?
Let's talk
No commitment · 30-day rolling contracts · Founder-led
Revenue-first SEO
More client success stories
Founded 2023
Málaga & Stockholm
100+
Successful SEO campaigns for SaaS businesses
Frequently asked
Questions we get on most discovery calls.
Do you really not require a minimum contract?
Yes — 30-day rolling, always. You can leave with one month's notice. Most clients stay considerably longer, but that's their choice based on results, not a contractual obligation.
How quickly will we see results?
It depends on your domain authority and competitive landscape. BOFU content targeting low-competition buyer keywords can rank within weeks. We'll give you an honest projection in the audit based on your specific situation.
Who actually does the work — founders or a team?
Both. Josef and Eddie lead strategy and quality review across every engagement. We have a team of specialist strategists, writers, and a dedicated link builder — but nothing goes out without founder sign-off.
Is GEO / AI search visibility included, or an add-on?
Included in every engagement — not an upsell. We structure all content to earn AI citations, run GEO citation outreach alongside link building, and track AI-referred traffic as a distinct channel in monthly reports. You don't pay extra for AI visibility because our content strategy already produces it.
How do you measure success?
Monthly pipeline reports covering: demo requests by channel, SQLs, pipeline value, organic CAC vs. paid, and close rate for organic leads. Traffic and rankings appear as context — not as primary KPIs.
What do you need from us to get started?
Access to your sales team for research interviews, GSC and GA4 read access, and Gong calls or equivalent if available. We front-load research so we're not guessing about your buyers.
