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Last year, I sat down with roughly 200 B2B marketers - CMOs, VPs of Marketing, Marketing Managers, the whole crew.
The same three things kept coming up in almost every conversation:
First, B2B SEO isn't just B2C SEO in a suit. It's a completely different game with different rules, different buyers, and different outcomes you're chasing.
Second, the companies actually making money from SEO? They weren't just passing leads over the fence to sales. They were working with sales, talking to customers, understanding the actual buyer journey. SEO wasn't a traffic play, it was a revenue play.
And third, yeah, ChatGPT and other AI tools are eating into search traffic. Google still drives the lion's share of conversions for most B2B companies though. The shift is real, but it's not apocalyptic yet.
So before you even start looking at agencies, the first filter: do they actually specialize in B2B?
Not just "we've done a few B2B projects." I mean, is it their core focus?
Because B2B SEO is fundamentally different:
- Your sales cycles are longer. Multiple stakeholders. Committees, budget approvals, the works.
- Your buyers are educated. They know your industry, probably better than you'd like to admit. You can't BS them with surface-level content.
- And they're buying on behalf of their business—not themselves. You need to rank for keywords that speak to business outcomes and individual pain points. Both matter.
The right agency understands these dynamics and builds them into every strategy and tactic—from keyword selection to content structure to conversion optimization.
With that context, I've shortlisted the five agencies that actually get it. These are the firms specializing in revenue-driven SEO for B2B companies, not just traffic generation.
Short on time? Jump to the comparison table below for a quick overview.
Quick Comparison Table
Why listen to us?
At Exceed SEO, we've spent the last two years doing nothing but B2B SaaS SEO. We've worked with video recruiting platforms, event management software tools, construction tech companies, fintech, and everything in between. We've tripled our own revenue using the same strategies we apply to client accounts.
More importantly, we've seen what works and what doesn't when it comes to turning organic search into actual pipeline. This list isn't comprehensive, and it's not exhaustive. But these are agencies we respect, who we'd recommend to clients who might not be the right fit for us, and who are legitimately moving the needle for B2B companies.
Full transparency: we're on this list, and we're positioning ourselves at the top because, well, we think our approach works. But we've tried to be honest about what each agency does well and who they're best suited for.
Here are the best B2B SEO Companies in 2026
1. Exceed SEO - Best for Product-Led B2B SEO
At Exceed, we don't chase traffic for the sake of traffic. While most agencies lead with "What is X?" content and celebrate vanity metrics, we start at the bottom of the funnel with comparison pages, alternative articles, and high-intent commercial keywords. The stuff that captures people who already know they have a problem and are actively evaluating solutions like yours.
We've seen it play out so many times: a company with 50,000 monthly visitors booking 5 demos a month, while a competitor with 5,000 visitors books 30 demos because they're ranking for the right keywords.
Our approach:
- Deep buyer research: We interview your customers, sales reps, and CSMs. We dig into Gong calls, win/loss interviews, and support tickets to find the exact language your buyers use—not the industry buzzwords you think they care about.
- Bottom-up content strategy: We target "[Competitor] alternatives" and "best [category] for [use case]" first. Once those are ranking and converting, we expand to MOFU and TOFU content that actually supports the buyer journey.
- Revenue-first keyword targeting: Every piece of content is built around buyer insights. Every comparison includes the specific features and outcomes that matter to your ICP. Every alternative page addresses the real objections from sales calls.
- AI-ready optimization: We create the in-depth, authoritative comparison content that LLMs cite as sources. When someone asks ChatGPT "What's the best alternative to [your competitor]?", we're in that response.
Why we're different:
- No traffic vanity metrics: We measure success by demos booked and pipeline generated, not sessions or page views.
- Rolling 30-day contracts: If we're not delivering, you can walk. No long-term lock-ins, just results.
- Founder-led execution: You work directly with experienced strategists who understand SaaS GTM, not junior account managers reading from a playbook.
- Customer research integration: We treat your sales team as your most underused research department, mining real buyer insights that standard keyword tools miss entirely.
Best fit for:
- Growth-driven B2B SaaS brands bridging the gap between technical features and business outcomes
- Marketing teams measured by MQLs, SQLs, and revenue, not just traffic volume
- Companies seeking to lower CAC by building a sustainable organic channel beyond expensive paid ads
- Brands in competitive categories needing clear differentiation through high-intent "Versus" and "Alternatives" content
- Not ideal for companies prioritizing traffic volume over conversions or needing comprehensive TOFU coverage before establishing bottom-funnel presence
2. Omniscient digital - Best for Enterprise Thought Leadership
Founded in 2019 by former HubSpot and Shopify growth leaders, Omniscient positions itself in the premium B2B SaaS space. They lead with their "Barbell Strategy" and OmniscientX research framework—essentially customer interviews combined with search data to inform content strategy.
What they deliver:
Editorial-quality content that reads more like industry publications than typical SEO blog posts. Their writers come from journalism backgrounds and they maintain high standards for thought leadership pieces. They've also invested heavily in Generative Engine Optimization (GEO), aiming to get clients cited in ChatGPT and Perplexity responses.
Their published case studies show strong results: Jasper achieved 810% organic session growth, and Order.co saw 2,117% blog session growth. They've worked with notable brands including Asana, Loom, and Hotjar, which speaks to their ability to win enterprise clients.
What they do well:
- Strategic research: Their OmniscientX framework combines qualitative customer insights with quantitative search data, creating strategies grounded in actual buyer behavior rather than just keyword volume.
- Content quality: They consistently produce content that positions clients as category leaders rather than just ranking for keywords.
- GEO expertise: Early movers in optimizing for AI search engines, with documented approaches for appearing in LLM citations.
- Analytics infrastructure: They build custom dashboards and tie efforts to revenue metrics, not just traffic numbers.
The trade-offs:
- Retainers start around $10,000/month for 5-8 pieces monthly
- Appropriate for their quality level but slower for comprehensive category coverage
- Distributed global team—you're not guaranteed to work with Austin-based founders
- Strong personal branding through their podcast, but you're partly buying methodology over pure execution
Best fit for:
- Companies with $15,000+/month budgets
- Brands needing to influence analysts or establish executive thought leadership
- Not ideal for comprehensive keyword coverage or fast velocity needs
Agency Snapshot:
3. Grow and Convert - Best for Conversion Optimization
Grow and Convert coined "Pain Point SEO" in 2018—targeting bottom-funnel keywords instead of high-volume terms. Founded by Devesh Khanal and Benji Hyam, they've been vocal about optimizing for conversions over traffic, which has resonated with B2B SaaS companies quite well.
What they deliver:
Interview-based content built from conversations with your sales team and customers. They target roughly 34 high-intent keywords per year (about 3 pieces monthly) and include paid promotion in their base retainer to drive initial traffic to new content. They use their proprietary tool Traqer.ai for GEO visibility tracking across ChatGPT, Perplexity, and other LLMs.
Case studies show measurable growth: Leadfeeder scaled to 200+ monthly signups, and Circuit grew from 920 to 14,577 sessions in 6 months. These aren't just traffic wins—they track actual conversions.
What they do well:
- Interview methodology: Every piece starts with SME interviews, capturing actual customer language and pain points rather than self-researched content.
- Conversion tracking: They track conversions at the individual page level, optimizing for demos, trials, and signups rather than generic engagement metrics.
- Full-service distribution: Unlike agencies that just publish and hope, they include paid promotion to drive initial signals and traffic.
- Holistic approach: They'll tell you when your landing pages or product messaging need work, addressing conversion barriers beyond just content.
The trade-offs:
- $10,000/month starting gets you roughly 3 pieces monthly—premium pricing for limited output
- Interview-based process adds production time and requires SME availability
- They're opinionated, which is either valuable strategic partnership or friction depending on your perspective
- US-focused approach may not translate perfectly to international markets
Best fit for:
- Mid-market B2B SaaS ($1M-$20M revenue) with conversion problems
- Companies over-reliant on paid ads needing a sustainable organic channel
- Not ideal for high-velocity needs or limited SME availability
Agency Snapshot
4. Siege Media - Best for Scalable Content Production
Founded in 2012, Siege is one of the larger agencies (50-100 employees) built for volume without completely sacrificing quality. They can produce 20+ pieces monthly while maintaining design standards through their in-house creative team. They're particularly known for data-driven content, infographics, and interactive assets that naturally attract backlinks.
What they deliver:
SERP analysis to identify high-value keywords, then content designed to both rank and earn links. Strong visual elements set them apart—calculators, interactive content, data visualizations. They've developed proprietary tools like DataFlywheel (for content refresh prioritization) and BlueprintIQ (for competitive gap analysis and GEO optimization).
Their showcase case studies demonstrate scale: Zapier saw 852% traffic value increase, Figma achieved 1,039% increase for their Resource Library, and Zendesk gained $731K in traffic value in just 6 months.
What they do well:
- Volume with quality: Systems and processes that allow 20+ pieces monthly without completely falling apart on quality.
- Visual differentiation: In-house designers create infographics, calculators, and interactive content that stands out in SERPs and attracts natural links.
- Link building infrastructure: Established relationships with publishers and strong digital PR capabilities for earning authoritative backlinks.
- Proprietary technology: DataFlywheel and BlueprintIQ provide data-driven insights for content refresh and competitive positioning.
The trade-offs:
- Starting at $8,000-12,000/month with 12-month contracts (includes 30-day out clause)
- At their scale, you get processes over founder attention
- Client experiences vary—volume inevitably means some inconsistency
- Focus on traditional metrics (traffic value, rankings) over deep conversion optimization
Best fit for:
- Companies with $12,000+/month budgets needing comprehensive coverage
- Brands requiring aggressive link building or domain authority growth
- Not ideal for boutique attention or conversion-focused work over traffic growth
Agency Snapshot
5. Minuttia - Best for Multi-Channel Content Strategy
Founded by George Chasiotis, Minuttia positions itself as "channel-agnostic"—building owned audiences beyond just SEO dependency. They're explicit about viewing SEO as one channel among many rather than the sole focus, which is either refreshingly honest or convenient positioning depending on your perspective.
What Minuttia delivers:
Multi-format content including podcasts, video, design work, and Answer Engine Optimization (AEO) for AI search engines. They also handle GA4 audits and conversion tracking setup, which is valuable for companies without strong analytics foundations. They explicitly avoid using AI for content creation, maintaining a human-first approach.
One Clutch case study shows growth from 45 clicks to 10,000+ in five months, though they're less transparent than other agencies about sharing detailed public case studies.
What Minuttia do well:
- Format diversification: Beyond blog posts, they handle podcasts, video, and visual content—useful for building owned audiences across channels.
- Human-crafted approach: Transparent about not using AI for content generation, which may appeal to companies concerned about AI-generated content quality.
- Technical capabilities: They handle analytics infrastructure setup, not just content production.
- Channel strategy: Their "SEO is mature" philosophy pushes clients toward multi-channel approaches, which may be more sustainable long-term.
The trade-offs:
- Pricing unpublished but likely $8,000-10,000+/month based on market positioning
- Smaller team means personalized attention but potentially less scalable systems
- Less transparent about detailed case studies compared to competitors
- Their "no AI" stance could be a quality differentiator or a limitation on efficiency
Best fit for:
- B2B SaaS companies wanting to diversify content formats beyond blog posts
- Companies concerned about AI-generated content quality
- Not ideal for purely SEO-focused execution or if you need extensive case studies to evaluate
Agency Snapshot
What We Considered When Choosing the Best B2B SEO Agencies
Industry credentials and case studies only tell part of the story.
We evaluated each agency through three critical lenses:
- their ability to drive pipeline over traffic,
- performance across different SaaS business models,
- and track record with companies at various growth stages.
Any SEO agency can promise top rankings. We examined each firm's approach to sustainable growth, including their customer research methodology, content strategy frameworks, and revenue attribution capabilities. The best B2B SEO agencies tie their work directly to SQLs and closed-won deals, not just organic sessions and keyword positions.
Beyond the polished case studies, we investigated how each agency handled real B2B challenges: long sales cycles involving multiple stakeholders, product launches requiring repositioning, competitive threats demanding rapid strategic pivots, and category creation where no search volume exists yet. Because impressive growth percentages mean nothing if an agency can't navigate the complexities of B2B buyer committees and 6 month evaluation periods.
Our final filter?
We analyzed actual deliverables and client relationships.
- Does the agency just deliver blog posts, or do they interview your sales team and customers?
- Can they articulate the difference between MQLs and SQLs?
- Do they understand CAC payback and LTV ratios?
The answers separated revenue-focused partners from traffic-focused vendors.
We also examined each agency's approach to the evolving search landscape.
With AI overviews and ChatGPT changing how buyers research solutions, agencies need strategies beyond traditional Google rankings. The firms on this list understand how to optimize for both traditional search and AI-powered discovery.
Do You Need a B2B SEO Agency That Actually Understands B2B SaaS?
Most B2B SEO firms offer the same pitch: keyword research, content production, and link building. Behind the deliverables? Often just B2C tactics repackaged for business audiences. Your budget deserves better than becoming another case study in what doesn't work for complex buyer journeys.
Your competition isn't just other SaaS companies anymore. While you're optimizing for "best [category] software," your competitors are ranking for "[competitor name] alternative" and capturing buyers with high purchase intent. The difference between 50,000 visitors booking 5 demos versus 5,000 visitors booking 30 demos comes down to targeting the right keywords at the right funnel stage.
The B2B buying journey has fundamentally changed. With 77% of B2B buyers starting with Google and the average enterprise deal involving 11 stakeholders, you need an agency that understands committee-based decisions, not impulse purchases. Effective B2B SEO maps content to each stakeholder's concerns—technical buyers need security documentation, finance teams need TCO calculators, and executives need ROI case studies.
The agencies on this list understand this reality. They don't just chase search volume—they identify keywords that signal buying intent. They interview your customers and sales team to understand actual objections and questions. They create content that speaks to real pain points, not just industry buzzwords.
Ready to stop watching competitors dominate bottom-of-funnel search terms? The right agency partner can turn organic search into your most efficient acquisition channel—no generic keyword lists, no fluffy thought leadership that doesn't convert, just content that captures buyers actively evaluating solutions like yours.
