What’s Holding You Back

Chances are, at least one of these challenges brought you here

Current SEO Strategy Is Not Performing

Your traffic keeps climbing, but demo requests haven't moved. The issue isn't your effort. Most SEO strategies target educational keywords that attract researchers instead of buyers actively looking for solutions. You're getting visibility with the wrong audience at the wrong stage of their journey.

Limited Internal Resources

Building an in-house content team costs hundreds of thousands every year and takes over a year to fully staff. You need quality leads now, and waiting that long means missing important growth windows. Your competitors aren't waiting, and neither should you.

Affected by AI and Evolution of Search

Your buyers are using ChatGPT and other AI tools to research solutions before they ever visit your website. If you're invisible in AI search while competitors get cited in those responses, you're losing deals before sales ever get involved. The playing field has shifted, and traditional SEO alone won't keep you competitive.

Burned by an Agency That Promised Revenue but Only Delivered Traffic

You've worked with agencies that focus on rankings and traffic growth while pipeline stays flat. The disconnect happens when agencies optimize for metrics that are easy to report rather than the SQLs and demos that move your business forward.

Search Is Changing

Google's search results have evolved with new features and visibility channels competing for attention.

At the same time, buyers now research solutions through ChatGPT and other AI tools using a completely new interface.

Our approach is designed to maximize visibility across all search engines and conversion touchpoints.

Turn SEO Into a Revenue Driver

Our approach prioritizes conversion at every touchpoint, capturing buyers wherever they research and converting
them into qualified pipeline.

Revenue-Focused SEO/GEO & Content Strategy

We interview your sales, support, and product teams to understand how your best customers buy. These insights reveal search patterns that signal buying intent. Every keyword we target captures buyers actively comparing options, not researchers browsing educational content.

High-Converting Content Based on Your Unique Insights

We target keywords that signal buying intent, then add insights competitors can't copy. Real objections from sales calls, specific outcomes from case studies, exact language prospects use. Content converts at higher rates because it speaks directly to what buyers are thinking.

AI & LLM Search Adaptation

We create content types that get cited in ChatGPT, Perplexity, and Claude for high-intent searches. Our structure maximizes AI visibility through answer-first formatting, honest comparisons, and in-depth analysis. You capture buyers wherever they research, not just Google.

Digital PR & Link-Building

Strategic backlinks from high-authority sites increase your Google rankings and drive quality referral traffic. Brand mentions in third-party product roundups add visibility and improve visibility in AI recommendations. Both build authority over time, creating a foundation for all your content to be more competitive.

Continuous Optimization

(On-Page & Tech SEO)

We monitor site health constantly. Fast load times improve rankings, smart internal linking flows authority to converting pages, structured data helps search engines understand content, and regular refreshes keep pages competitive. Your foundation stays strong so content performs well.

Analytics and Reporting

We track rankings and traffic, and connect them to what matters: demos, SQLs, and pipeline value. You get a real-time dashboard showing how search drives growth, plus monthly strategy calls and a dedicated Slack channel for ongoing collaboration.

Hear from our clients

“Honestly, straight away, Exceed helped us understand what was actually possible when it came to organic search.”

Rachel Thomson

VP of Marketing

“When we started working with Exceed, we had basically no inbound - now our self-service is performing extremely well. Their professionalism goes beyond our expectations.”

Micke Paqvalen

CEO & Founder

“Since we started working with Exceed, our organic visitors have jumped from around 3,000 a month to over 14,000 a month. We’re not just seeing traffic - we’re seeing new signups and new customers.”

Kaisa Soininen

CEO & Founder

Eddie Johansson
Eddie@exceedseo.com

Founder-Led Delivery

You work directly with Eddie and Josef. We built this methodology, we run your campaigns, and we're in your Slack channel answering your questions.

Here's what that means for you
  • We've run campaigns for 30+ B2B SaaS companies. That experience is applied directly to your business.
  • Founders respond in hours via dedicated Slack, adjusting strategy in real time.
  • Founder-led execution means we're accountable for every deliverable and your pipeline.

Ready to Turn Search Into Revenue?

See how we've helped B2B SaaS companies drive consistent pipeline and net new MRR from organic search.

"Way above expectations"

We knew SEO usually takes time, so we weren’t expecting quick results. But Exceed surprised us. In less than a month, we’ve booked 6+ demos from both Google and ChatGPT Search - and now we’re seeing demand from completely new markets.

Niclas Eglinger

Proven Results With B2B SaaS Companies

How Exceed Helped Awaio Generate 171 SQLs in 11 Months with Revenue-First SEO

Awaio went from zero organic visibility to 171 SQLs in 11 months by targeting high-intent workplace management searches, building strategic authority, and focusing exclusively on bottom-funnel conversions.

171+

SQLs in 11 months

700%

Increase in organic traffic

997%

increase in keyword visibility

How Exceed Helped Yogaia 3x Organic Product Signups with Revenue-First SEO

How Yogaia transformed organic search from a side project into a core growth channel, achieving 544% traffic growth and 150% more product signups through revenue-first, bottom-funnel SEO strategy.

339

new customers in less than 12 months

467%

Increase in organic traffic

1823%

increase in keyword visibility

The Path to Organic Growth

Introduction

We learn about your business, your revenue goals, and any potential challenges standing in the way. This is an honest conversation about whether we're the right fit.

Strategy and Proposal

We analyze your market, competitors, and opportunities. You get a custom strategy showing exactly how we'll drive demos and SQLs from search.

Onboarding

We interview your team, build your content roadmap, and integrate into your workflow. You see the first pages go live in the first month.

FAQ

Why should we work with a specialized B2B SaaS SEO agency?

B2B buying involves multiple decision makers, long sales cycles, and committee decisions. General agencies often approach this like extended B2C sales, missing the details of complex enterprise purchases. They tend to optimize for high-volume keywords that bring in visitors who aren't in buying mode. We understand the difference between marketing-qualified and sales-qualified leads. We target bottom-funnel keywords that capture buying intent and track performance to actual pipeline, not just sessions or pageviews.

How long until we see results?

Expect technical improvements and initial indexing within the first few months. Ranking movement for target keywords starts around month four to six. Meaningful revenue tracking typically shows up between six and nine months, though some clients book their first organic demo much earlier. The timeline depends on your sales cycle, website strength, and competition. We focus on building momentum step by step rather than promising overnight changes.

What makes your approach different from other SEO agencies?

We start at the bottom of the funnel with comparison pages and alternative keywords, not educational content. We interview your customer-facing teams to pull out insights competitors can't copy. We optimize for both Google and AI search platforms, making sure you capture buyers wherever they're researching. We work on rolling monthly contracts and measure success by SQLs and pipeline, not traffic. You work directly with founders who built the strategy, not junior account managers reading from a playbook.

Do you guarantee specific rankings or traffic numbers?

No. Search algorithms are constantly changing, and anyone promising guaranteed rankings either doesn't understand how SEO works or is using tactics that could get you punished. We guarantee a revenue-focused strategy, continuous optimization, and clear reporting tied to business outcomes. Our rolling monthly contracts mean we earn your business every month by delivering results. Organic demos, quality traffic to commercial pages, and movement on high-intent keywords. If we're not delivering, you're not locked in.

How do you optimize for AI search engines like ChatGPT?

We create the comparison content and product roundups that LLMs cite most often. This includes answer-first formatting, honest feature comparisons, specific use-case recommendations, and complete topic coverage. We also build brand mentions across trusted third-party sites that AI systems reference when creating responses. Our content structure maximizes visibility in both traditional search and AI-generated recommendations, making sure you're present wherever buyers are researching.



What metrics do you track?

Leading indicators include ranking improvements for target keywords, organic traffic to bottom-funnel pages, and backlink gains from high-authority domains. Business outcomes include demo requests by channel, sales-qualified leads where marketing-qualified became sales-accepted, pipeline value tied to organic sources, close rates for organic leads versus other channels, and customer acquisition cost compared to paid and outbound. We focus on metrics that directly connect to revenue, not vanity numbers that look good in reports but don't move the business forward.


What if we're not happy with the results?

Our rolling monthly contracts give you complete flexibility. If we're not delivering, there's no long-term commitment. We work in quarterly sprints with performance reviews between each period, analyzing what's working and adjusting strategy based on actual data. We double down on what converts and cut what doesn't. You see progress in weeks and results in months.


Can you work with our existing content team?

Absolutely. We integrate directly into your workflow through dedicated Slack channels and work alongside your internal efforts rather than replacing them. Many clients use us for strategy, keyword research, and specialized bottom-funnel content while their team handles product updates, feature announcements, and customer stories. This split lets each team focus on what they do best. We'll align on responsibilities during onboarding to make sure collaboration runs smoothly.