6 Best B2B SaaS SEO Agencies in 2026 to Generate SQLs

I've talked to hundreds of SaaS marketers about SEO, and the same frustrations keep coming up:

• Current strategy delivers traffic, but nothing converts to pipeline
• Building an in-house content team would cost $200K+ and take 12-18 months you don't have
• You're ranking on Google, but invisible in ChatGPT and other AI search platforms
• You got burned by an agency that promised results but only delivered vanity metrics

If any of these lines made you think "yup, that's me", you've come to the right place.

I've handpicked six of the best B2B SaaS SEO agencies with proven track records, verified client results, and methodologies that drive revenue, not just traffic and clicks.

Here’s a quick overview of the agencies we’ll cover:

1. Exceed - Best for small to medium-sized B2B SaaS companies seeking organic growth that drives sales-qualified pipeline.
2. Draft.dev - Best for DevTools companies needing technical content at scale
3. Grow and Covert - Best for conversion-focused SaaS SEO for US-based companies
4. Omnius - Best for fintech startups targeting AI search
5. RevenueZen - Best for revenue-focused B2B tech
6. Animalz - Best for enterprise SaaS & premium thought leadership

Why Should You Listen to Us?

At Exceed, we've implemented the revenue-first methodology discussed throughout this guide across dozens of B2B SaaS companies, and delivered results like:

• 171 SQLs in 11 months for Awaio
• €275K in pipeline for Buildbite
• 150% increase in product signups for Yogaia

We've also been on the other side. Vetting agencies, comparing methodologies, and identifying what actually drives pipeline versus what sounds good in sales decks.

This is why you can trust our recommendation to find the best B2B SaaS SEO agency for your specific needs.

6 Best B2B SEO Agencies in 2025 (In-Depth Review)

1. Exceed - Small to medium-sized B2B SaaS companies seeking organic growth that drives sales-qualified pipeline

We are an SEO/ GEO agency built exclusively for B2B SaaS companies. Founded by Josef Essafi and me (Eddie Johansson), we focus on one thing: turning your search visibility into a revenue engine. 

Most SEO programs focus on broad educational terms that rarely fill the demo calendar. We do the opposite. Our revenue-first methodology focuses on bottom-funnel queries that signal intent to buy or switch tools: comparison pages, alternative keywords, category terms. 

Unlike most agencies, we operate on 30-day rolling contracts with direct founder involvement. No contract lock-in, and you work with the people who build your strategy, not junior teams learning on your dime.

Here’s what Niclas, Co-Founder at Awaio, had to say about our partnership:

We started working with Awaio back in January 2025 and built their SEO program from scratch. 

In less than 11 months, we generated over 171 SQLs sourced from organic search (Google & ChatGPT).

Read the full Awaio case study here.

What You Should Know About Exceed

We Run Strategies That Drive Demos from Both Google and ChatGPT

We analyze your existing customer acquisition data to identify the exact patterns that historically convert to revenue. This means tracking backward from closed deals to the touchpoints that influenced them, then building content strategies around those proven conversion paths.

Based on this analysis, we target the searches most likely to create revenue and demo requests—high-intent keywords with low competition (5-30 K/D). For B2B software companies, these searches tend to fall into three categories:

• Category comparisons (10 best [category] software)
• Competitor searches ([competitor] alternatives)
• Pain point-driven (how to reduce [pain point])

This bottom-funnel approach drives visibility across both traditional search (Google) and LLMs (ChatGPT). Product roundups were cited in 51.39% of software-related prompts based on an analysis of 750 queries across ChatGPT.

To maximize this visibility, we build high-quality PR mentions and citations through targeted outreach campaigns to industry-relevant sites:

• High-quality backlinks (DA 35+) to drive authority and improve Google rankings
• Brand mentions in third-party product roundups to improve brand sentiment and LLM visibility

We Interview Your Team to Understand How Your Best Customers Buy

We extract insights your team has but hasn't documented. In structured interviews with your sales, support, and product teams, we document the four main pillars: 

• which problems your product solves, 
• which outcomes it promises, 
• how it delivers those outcomes, and 
• how it does this differently than competitors.

The research directly informs a positioning document that serves as the foundation for your content strategy. Every keyword, article, and comparison stems from these first-party insights your competitors literally can't replicate because they don't have access to your sales calls and customer conversations.

What you get is content that converts at 2-3x typical rates because it mirrors exact buyer language and addresses real objections from your sales calls. When prospects read it, they think "finally, someone gets it" instead of "this could be about anyone."

Founder-Led Account Management and Communication

As founders and specialists, we don't just oversee your account. We conduct your customer research interviews, develop your positioning document, build your content strategy, and review every major content brief before it goes to writers.

We integrate directly into your workflow through dedicated Slack channels where you get real-time responses. Most agencies scale by hiring junior strategists and handing them playbooks. We scale by taking fewer clients and staying deeply involved in each one.

We Offer 30-Day Rolling Contracts

Our month-to-month structure forces us to prove value continuously. We earn your business every 30 days by delivering organic-sourced demos, qualified traffic to bottom-funnel pages, and measurable movement on target keywords.

This accountability is why our average client stays for 18 months. We work in 3-month sprints with performance reviews between quarters. Every 90 days, we analyze what's working and adjust strategy based on actual ranking data, traffic quality, and conversion metrics. We double down on what converts and cut what doesn't, rather than hoping a rigid 12-month plan eventually pays off.

You see progress in weeks and results in months. No lock-in means we deliver consistent results or you move on.

Core Service Offering

• Revenue-first SEO strategy and planning using 3-month sprints to identify high-intent keywords that drive pipeline
• Search everywhere optimization for visibility across traditional search engines (Google, Bing, Yahoo) and AI platforms (ChatGPT, Perplexity, Claude)
• High-converting content creation that's human-led and AI-supported, focusing on quality over quantity with deep BOFU content tied to your product
• Authoritative backlink acquisition and digital PR through personalized outreach to secure product mentions in trusted industry sources
• Technical SEO health and optimization covering crawl budget, site speed, and structured data for lasting visibility
• Deep B2B buyer research and ICP analysis using established frameworks to interview customer-facing teams for unique insights and context around your best customers
• Conversion rate optimization, ensuring organic landing pages have a great user experience and convert visitors into demos and trials

Best Fit Customer

Small to medium-sized B2B SaaS companies ($1M-$20M revenue) seeking organic growth that drives sales-qualified pipeline.

You're a great fit if you're in one of these situations:

• Over-reliant on paid search, driving up CAC. Your paid ads work, but costs keep climbing. You need a sustainable channel that compounds over time instead of resetting every month.
• Generating traffic but struggling to convert it into pipeline. You're ranking for keywords and getting visitors, but they're browsing educational content instead of requesting demos. You need traffic that actually converts.
• Burned by reactive agencies that don't drive strategy or deliver on time. You've worked with agencies that miss deadlines, hand you off to junior teams, and wait for you to tell them what to do. You're looking for a founder-led partner that cares as much as you do and proactively drives results.
• Long sales cycles. Sales start every conversation from zero. Prospects might or might not be actively seeking a solution. Either or, they don't know you, so reps spend time educating and building credibility instead of closing deals.

Pricing

Engagements start at €3.999 per month. This includes:

• ICP interviews with your customer-facing teams
• Complete SEO/ GEO & content strategy
• 4x SEO pages per month
• 5x industry-relevant PR placements per month
  
  • High-quality backlinks (DA 35+)
  • Brand mention in third-party product roundups
• Continuous optimization (on-page & technical)
• Monthly reporting & strategy calls
• Dedicated Slack channel

That’s a full team of SEO/ GEO experts and strategists for less than the cost of one FTE.

Ready to turn organic search into a consistent revenue channel? Book your intro call today.

2. Draft.dev - Best for DevTools Companies Needing Technical Content at Scale

Draft.dev is a content marketing agency focused exclusively on technical content for developer tools and platforms. Founded by Karl Hughes (former CTO), they solve a specific problem: companies struggle to produce technically accurate developer content because internal engineering teams are busy building products, and generalist agencies can't match the technical depth developers expect.

They operate through a network of 300+ vetted engineer-writers who are practicing software developers, not general content writers. In a typical engagement, clients get SME-written tutorials, technical product guides, comparison pages, and SEO-optimized content—all produced through a 5-step content quality process including technical SME review, developmental editing, and copy editing. They handle everything from content strategy and keyword research to publishing management and analytics tracking.

This approach works specifically for Series A-B funded developer tools companies (DevTools, SaaS, cloud infrastructure) that need consistent technical content at scale.

What You Should Know About Draft.dev

• 300+ engineer-writer network - Content created by practicing software developers with technical expertise in specific domains, not generalist copywriters
• Strict vertical focus - Only serves companies targeting technical audiences (developers, data engineers, sysadmins); doesn't work with non-technical B2B or B2C
• 5-step quality process - Expert writer matching, technical SME review, professional editing, SEO optimization, and final quality check
• GEO optimization - Strategies designed for both traditional search (Google) and emerging AI search platforms (ChatGPT, Perplexity)
• No trial articles - 3-month minimum commitment required; no option to test with single pieces

Core Service Offering

• Technical blog posts and tutorials written by engineer-writers with hands-on experience in relevant technologies
• Comparison pages and landing pages optimized for commercial search intent and technical evaluation criteria
• Content strategy and SEO research including keyword research, competitor analysis, and content audits
• Video tutorials and social media content for Twitter, LinkedIn, and Reddit distribution
• Monthly analytics and performance tracking with CMS publishing management included

Best Fit Customer

Series A-B developer tools companies (DevTools, cloud infrastructure, CI/CD, data engineering platforms) needing technically accurate content at scale but lacking internal bandwidth or experiencing inconsistent freelancer quality.

Pricing

Starting at $8,000/month with a 3-month minimum commitment. Custom pricing available for higher volume (12-48 blog posts per quarter). Paid advertising and distribution not included.

3. Grow and Convert - Best for Conversion-Focused SaaS SEO

Grow and Convert is a content-focused SEO and GEO agency that prioritizes conversions (leads, trials, demos, sales) over vanity metrics like traffic or impressions. They coined the term "Pain Point SEO" in 2018—a methodology that targets high-buying-intent, bottom-of-funnel keywords first rather than chasing high-volume educational content.

In a typical engagement, clients get customer research to understand pain points, keyword research targeting 34 high-intent terms per year, human-written content (no AI), link building via guest posts, and paid promotion to drive initial traffic. They also provide conversion tracking tied to individual pages and access to their proprietary Traqer.ai tool for monitoring GEO visibility. All content is interview-based, drawing from SME conversations with client teams.

This makes them well-suited for mid-market B2B SaaS companies with $9-10K/month budgets seeking fully done-for-you content marketing focused on business outcomes rather than traffic metrics.

What You Should Know About Grow and Convert

• Pain Point SEO methodology - Targets bottom-of-funnel keywords with strong buying intent first, working backward up the funnel rather than starting with educational content
• No long-term contracts - Month-to-month flexibility available; no 6-12 month minimums required unlike most agencies
• Human-written content only - All content produced by humans with interview-based research; explicit rejection of AI content mills
• Proprietary Traqer.ai tool - Built their own platform for tracking brand visibility across AI search engines (ChatGPT, Perplexity)
• 9 verified Clutch reviews - Third-party customer validation with recurring themes around delivering on promises and strong communication

Core Service Offering

• Customer research and pain point analysis conducted at engagement start to understand buyer journey and conversion barriers
• Bottom-of-funnel content creation including comparison posts, alternatives pages, and product use case articles targeting commercial intent
• Link building via guest posts with ongoing outreach to secure authoritative backlinks in relevant industry publications
• Content promotion through paid channels including Facebook ads to drive initial traffic (included in agency budget)
• GEO citation outreach as optional add-on for improving visibility in LLM-powered search results
• Conversion tracking and attribution measuring performance at the individual page level, not just aggregate traffic

Best Fit Customer

Mid-market B2B SaaS companies with lead-gen focus seeking conversion accountability and sophisticated content beyond beginner level. Budget of $9-10K/month required.

Pricing

$9,000/month promotional rate for first year (standard $10,000/month). Includes customer research, 34 keywords/year (~3 articles/month), link building, paid promotion, and Traqer.ai access. Month-to-month contracts available.

4. Omnius - Best for SaaS & Fintech Startups Targeting AI Search

Omnius is a holistic B2B SEO and LLMO (Large Language Model Optimization) agency serving exclusively SaaS, Fintech, and AI companies. Europe-based with a focus on UK/European markets, they position themselves as a "partnership" rather than traditional agency, emphasizing deep integration with client teams and a revenue-focused approach prioritizing conversions over vanity traffic.

Their boutique model limits capacity to 8 clients per year (typically 2 per quarter), with all work done in-house by team members who complete a 12-week internal Academy. Clients get SEO strategy, technical audits, content marketing, programmatic SEO, link building, and GEO/LLMO services optimized for AI search platforms. They've developed a proprietary tool called AtomicAGI for tracking brand visibility in ChatGPT, Perplexity, Claude, and Gemini.

This makes them suited for SaaS and Fintech companies (early-stage to enterprise) seeking specialized partnership-style SEO with expertise in both traditional and AI search optimization. Start dates depend on current demand and cultural fit.

What You Should Know About Omnius

• Strict vertical exclusivity - Only works with SaaS, Fintech, and AI companies; turns away clients outside these industries
• 8 clients per year maximum - Boutique partnership model with limited capacity; may have waitlist depending on demand
• GEO/LLMO pioneer - Early adopter of Generative Engine Optimization with proprietary AtomicAGI tracking tool for AI search visibility
• Internal-only team - All work done in-house; team members complete 12-week Academy training program
• Limited independent verification - No G2, Capterra, or Clutch reviews found; only 6 Trustpilot reviews (3.9/5 stars) and website testimonials

Core Service Offering

• SEO strategy and consulting including market research, ICP identification, and 6-12 month KPI planning frameworks
• Technical SEO audits covering site crawlability, indexation issues, site architecture, and performance optimization
• Programmatic SEO for automated large-scale page creation targeting long-tail keyword opportunities
• GEO/LLMO content optimization for ChatGPT, Perplexity, Claude, and Gemini including AI crawler optimization and LLMs.txt file creation
• International SEO for multi-country and multi-language expansion with localization strategy
• Web design, development and CRO using Webflow, NextJS, Framer, and WordPress with UI/UX design integration

Best Fit Customer

B2B SaaS and Fintech companies (early-stage to enterprise) seeking specialized, partnership-style SEO with deep industry expertise and focus on AI search optimization. Must fit strict vertical requirements.

Pricing

Custom pricing not publicly available. Determined by project scope, industry complexity, competitive landscape, and timeline. 

5. RevenueZen - Best for Revenue-Focused B2B Tech

RevenueZen is a GEO-focused B2B SEO agency specializing in helping B2B SaaS, IT, and technology companies grow organic-sourced ARR. Acquired by Onfolio Holdings (NASDAQ: ONFO), they position around pipeline and revenue outcomes rather than rankings or traffic, with methodology tied to CRM tracking of closed deals.

In typical engagements, clients get analytics setup (GA4, GSC, GTM), content audits (150-250 pages depending on package), SME interview-led content creation (6-10 pieces/month), link building (6-10 links/month), and AI brand visibility monitoring. They operate via shared Slack channels with monthly strategy calls and use ClickUp for project tracking. Their "Right to Own" proprietary metric focuses on keywords clients can realistically rank for rather than aspirational targets.

This makes them suited for mid-market to enterprise B2B SaaS/technology companies with $2,500-$15,000+/month budgets, complex products, and longer sales cycles valuing pipeline attribution over vanity metrics.

What You Should Know About RevenueZen

• 37 Clutch reviews at 5.0 stars - Strongest third-party verification among agencies researched with verified customer feedback
• Revenue tracking to closed deals - CRM integration measuring organic-sourced ARR and pipeline value, not just traffic or leads
• Month-to-month contracts available - No long-term commitment required; 6-12 month options offer discounts
• Transparent tiered pricing - Four publicly listed packages ($2,500-$14,325/month) plus custom enterprise tier
• Portland-based, acquired company - Acquired by Onfolio Holdings (NASDAQ: ONFO); recognized on Clutch 1000 List 2023

Core Service Offering

• SME interview-led content with 6-10 pieces per month based on package tier, avoiding generic content in favor of expert insights
• Technical and on-page optimization including site audits, load performance optimization, URL structure fixes, and meta optimization
• GEO/AI search optimization for ChatGPT, Perplexity, and AI Overviews with brand visibility monitoring
• Link building campaigns delivering 6-10 authoritative backlinks monthly depending on package tier
• LinkedIn marketing services including executive thought leadership ghostwriting and strategic messaging workshops
• Analytics and attribution setup with GA4, GSC, GTM configuration and monthly reporting tied to business outcomes

Best Fit Customer

Mid-market to enterprise B2B SaaS and technology companies with complex sales cycles, $2,500-$15,000+/month budgets, and focus on pipeline attribution over traffic metrics. Not suitable for B2C, local businesses, or early-stage startups.

Pricing

• Sprint: $2,500/month (90-day focused sprints)
• Challenger: $9,625/month (6 content pieces, 6 links)
• Dominance: $14,325/month (10 content pieces, 10 links) 
• Custom: Quote-based. Month-to-month, 6-month, and 12-month contract options available.

Animalz - Best for Enterprise SaaS & Premium Thought Leadership

Animalz is a premium, full-service B2B SaaS content marketing agency founded in 2015 serving enterprise SaaS companies and late-stage startups. They emphasize integrated content and design, SEO plus AEO (Answer Engine Optimization) for AI search, and position as "strategic partners who scale influence with content so effective it doesn't feel like marketing."

They offer brand and authority services (LinkedIn content, research reports, podcasts, whitepapers), SEO and AEO services (blog articles, technical SEO, content refreshes, citation outreach), and additional capabilities including lead generation assets and product marketing. Their free Revive tool connects to Google Analytics to identify declining content needing refreshes. Notable clients include Google, GoDaddy, Zendesk, Intercom, Airtable, and Amazon.

The agency reached approximately 130 employees at peak with $11.5M revenue but has since undergone restructuring. They target enterprise clients willing to pay premium pricing for high-end content with design integration and established thought leadership positioning.

What You Should Know About Animalz

• Enterprise client portfolio - Works with Google, Amazon, Zendesk, Intercom, Airtable, and other high-profile tech companies
• No third-party client reviews - Zero reviews on G2, Capterra, Clutch, or TrustRadius despite 2015 founding and major client base
• Premium pricing positioning - Third-party sources note pricing "a lot higher than competitors" with estimated $2,000 per blog post
• Glassdoor rating of 3.0/5 - 74 employee reviews citing quality concerns, client churn, workload issues, and delivery delays
• Proprietary Revive tool - Free content refresh tool identifying declining content through Google Analytics integration

Core Service Offering

• Brand and authority content including LinkedIn posts, research reports, podcasts, books, micro-sites, and whitepapers
• SEO and AEO strategy with blog articles, glossaries, technical SEO, and Answer Engine Optimization for AI platforms
• Content refreshes and optimization using micro-refresh methodology to improve existing content performance
• Citation outreach and Reddit engagement for building brand mentions across third-party platforms
• Lead generation assets including ebooks, whitepapers, and landing pages designed for conversion
• Product marketing content including videos and case studies showcasing customer success

Best Fit Customer

Enterprise SaaS companies and late-stage startups (Series A+) seeking premium thought leadership content with design integration. Not suitable for early-stage bootstrapped startups or companies with limited budgets.

Pricing

Not publicly listed; requires custom quote consultation.

What to Look for in a B2B SaaS SEO Agency

As you start scheduling intro calls with potential partners, demand answers to the following questions:

1. Who will I actually work with after signing?

Many agencies use senior strategists to close deals, then hand you off to junior account managers. Ask explicitly if the person developing your strategy stays involved in execution and reporting.

2. How do you measure success? Traffic or revenue?

If they lead with search rankings and traffic without connecting to pipeline or closed deals, walk away. Demand case studies showing actual revenue impact, not vanity metrics.

3. What's your process for understanding our ICP?

Generic agencies rely on keyword tools alone. The best interview your sales team and customers to uncover real pain points and buyer language that resonates.

4. How do you handle communication and collaboration?

Email-only agencies are transactional vendors. Look for Slack integration, real-time project tracking, and agencies that act like an extension of your team.

5. What contract flexibility do you offer?

Rigid 6-12 month contracts lock you into underperforming work. Agencies confident in results offer 30-day rolling contracts and earn your business every month.

FAQ

What Is a B2B SaaS SEO Agency?

A B2B SaaS SEO agency specializes in driving qualified leads and revenue for software companies through organic search. Services include keyword research, content creation, technical SEO optimization, link building, competitor analysis, and conversion tracking tied to business outcomes like demos, trials, and pipeline generation.

Why Is SEO Important for B2B SaaS Companies?

• SEO delivers higher quality leads at 67% lower acquisition costs compared to paid media, with B2B commercial intent keywords converting at 14.6% versus 2.4% for educational queries. 
• Since 83% of B2B buyers now prefer digital self-service during early decision-making, companies invisible in search get excluded from consideration before sales teams ever engage. 
• Unlike paid channels where costs keep rising, SEO compounds over time. Each ranking improvement builds authority for future content. 
• With average B2B purchases involving 11 stakeholders consuming 27 pieces of content, organic visibility across the customer journey directly impacts pipeline velocity and deal size.

Why Should I Choose a Specialized B2B SaaS SEO Agency over a General SEO Agency?

General SEO agencies treat B2B like "B2C with longer sales cycles," missing the complexity of multi-stakeholder enterprise buying and focusing on vanity traffic instead of pipeline. They optimize for high-volume keywords that generate visitors who never convert because they don't understand the difference between an MQL browsing educational content and an SQL comparing solutions. 

Specialized B2B agencies know SaaS metrics (MRR, CAC, LTV), understand bottom-funnel keyword strategies that capture buying intent, and track performance to actual revenue outcomes. They've solved attribution across long sales cycles and know how to create content that resonates with procurement, IT, and C-suite simultaneously.

The more general digital marketing agencies that offer everything within the umbrella of demand generation typically don't have the same SEO expertise a specialist agency. You know the saying "jack of all trades, master of none".

How Should I Measure the Success of My SaaS SEO Strategy?

Like most marketing strategies, you should track organic performance to business outcomes and qualified leads, not vanity metrics. Start with SQLs and pipeline value attributed to organic search, then closed revenue from organic-sourced leads. Measure keyword rankings specifically for high-intent commercial searches (comparison terms, alternative searches, category keywords) rather than educational content. Monitor conversion rates on organic landing pages—traffic means nothing if visitors don't request demos or start trials. 

If you're using an analytics tool like SEMrush or Ahrefs, keep track of domain authority. Although it's a third-party metric based on its own algorithm, it gives you a good picture of how authoritative your site is in the eyes of search engines. This metric also helps you assess which topics/ keywords are within your competitive range, and which aren't.

Set realistic timelines: expect indexing and technical improvements in 90 days, ranking movement in 6 months, and meaningful revenue attribution in 12+ months. B2B SEO ROI benchmarks at 702% with a 7-month break-even, but only if you're measuring actual revenue impact.

What Are Some Things to Look Out for When Choosing a B2B SaaS SEO Agency?

As you're looking for SEO services and your next marketing partner, be mindful of common signs that should signal some skepticism.

Red flags include agencies promising specific rankings or guaranteed traffic numbers, requiring 12+ month contracts with no flexibility, and leading with traffic metrics instead of business outcomes. 

If you have a relatively young site with fewer than 500 pages, technical optimization shouldn't be a big part of the scope. We've heard multiple stories of agencies doing 'technical SEO' for the first 3 months on smaller sites. There's simply not enough pages for there to be any major technical issues.

Watch for bait-and-switch tactics where senior strategists pitch but junior teams deliver. Also, avoid agencies that can't explain their GEO/AI search strategy or dismiss it as unimportant. Be wary of "custom pricing only" without ballpark ranges, vague deliverables like "demand generation strategy" without specifics, and lack of third-party reviews or verified case studies. If they can't show pipeline impact or closed revenue from past clients, they're optimizing for the wrong metrics.